Hi, I’m Alex, a UX/UI Designer who likes to create meaningful experiences through design.
Strong arts and design professional background, focused on creating meaningful experiences through design and excited by the complexity of it. Passionate about designing seamless experiences that allow the users to focus on what really matters to them.
To learn more about how I approach and solve UX or UI problems, take a look at a few of my recent projects.
My work
Information architecture / Wireframing / Prototyping / Usability testing / UI Design / Development / Documentation
Responsive web-based application
A case study about the redesign of an existing product into a web-based application with better user experience.
*information in this case study is under NDA
Branding design / Art Direction / Design Systems / Interaction design / Visual design / Information architecture / Hi-Fi / Soft skills / Stakeholder management
Branding Definition
Creating the branding vision and art direction of a hiking trail website
Research / Information architecture / Wireframing / Prototyping / Interaction design / Visual design / Hi-Fi / Soft skills / Stakeholder management
Off-boarding Experience Enhancement
Improve the usability of 2 of the off-boarding workflows of Spotify: Cancelling a subscription and Closing and account
User Research / Insights analysis / Ideation / Workshop facilitation / Visual Design
Digital Customer Experience Enhancement
*information is under NDA
Information architecture / Wireframing / Usability testing
Existing website analysis
An analysis of an existing website and how the user experience can be improved.
Visual Design / UI Design
UI Challenges
A collection of recent design challenges made in the attempt of improving my design skills.
What People Are Saying
“Working with Alex is always a pleasure. She is very focused and attentive to details without losing the bigger picture. Her website design made a significant change for users and less people now bounce off our site.”
“Alexandra has an incredible sense of proportions, style, and artistic view on the products we do. She is detail-oriented, full of empathy, which makes her great at analysing users’ feedback, uncovering unmet needs and building solutions that fit people’s wants and goals. She puts people first.”
“Alex is really good at handling people, especially in situations where it becomes difficult. I always enjoyed working with her and I she creates a safe environment where the team can operate on a high level without being held back by minor (or major!) inconveniences”
Let’s connect
Feel free to reach out for collaborations or just a friendly hello :)
alexandrapaun91@gmail.com