I make AI Products feel less like magic and more like tools people want to use and trust.
I’m Alex, an AI Product Designer working at the intersection of complex technology and high-stakes human decisions. I translate large language models, multimodal pipelines, and machine learning systems into structured, trustworthy tools people can understand and act on.
My recent work focuses on healthcare, where clarity, precision, and safety are not optional, they are foundational.
I specialize in building design foundations in zero-to-one AI environments by establishing interaction principles, governance systems, and scalable design frameworks.
I work where complexity meets care.
Curious how design shapes AI in practice? Take a look at some of my recent work.
My work
AI Interaction Design · LLM Output Structuring · Zero-to-One Product Development · Cognitive Walkthroughs · Clinical Workflow Research
Designing a Zero-to-One AI Consult Preparation System
A case study about translating LLM Outputs into Structured Clinical Workflows.
*information in this case study is under NDA
Information architecture / Wireframing / Prototyping / Usability testing / UI Design / Development / Documentation
Responsive web-based application
A case study about the redesign of an existing product into a web-based application with better user experience.
*information in this case study is under NDA
Branding design / Art Direction / Design Systems / Interaction design / Visual design / Information architecture / Hi-Fi / Soft skills / Stakeholder management
Branding Definition
Creating the branding vision and art direction of a hiking trail website
Research / Information architecture / Wireframing / Prototyping / Interaction design / Visual design / Hi-Fi / Soft skills / Stakeholder management
Off-boarding Experience Enhancement
Improve the usability of 2 of the off-boarding workflows of Spotify: Cancelling a subscription and Closing and account
Visual Design / UI Design
UI Challenges
A collection of recent design challenges made in the attempt of improving my design skills.
What People Are Saying
“Working with Alex is always a pleasure. She is very focused and attentive to details without losing the bigger picture. Her website design made a significant change for users and less people now bounce off our site.”
“Alexandra has an incredible sense of proportions, style, and artistic view on the products we do. She is detail-oriented, full of empathy, which makes her great at analysing users’ feedback, uncovering unmet needs and building solutions that fit people’s wants and goals. She puts people first.”
“Alex is really good at handling people, especially in situations where it becomes difficult. I always enjoyed working with her and I she creates a safe environment where the team can operate on a high level without being held back by minor (or major!) inconveniences”
Let’s connect
Feel free to reach out for collaborations or just a friendly hello :)
alexandrapaun91@gmail.com